Would you believe a simple email or two can really move the needle when it comes to selling more?

Probably not, but that’s understandable, because most marketing emails start as the classic “let’s-get-this-done” task. It’s briskly checked, not thought through, because to most people it’s no more than a chore. That’s why results are poor at best.

But here’s the thing, when they are written in a certain way, they actually get read. They strike a chord with prospects. They get clicks.

It’s easy to prove this point too: how did you find this page? Was it one of my emails?

If you’re sat there nodding, you’ll take my point. Some emails are better than others. Some really hit the mark.

And when you have a string of emails that work wonders, and fire them off to the right people, you get much better results.

This is simply because people buy when it suits them, not when it suits you.

If one of your mails has recently tapped a prospect on the shoulder, when they are ready to buy or enquire, you’re in with a great chance.

So why do most people struggle with their email marketing, and get poor results?

Well, it’s a pointless activity unless two things happen:

Your emails get scanned or read

Your prospects click through

It’s here where you really can trounce the competition, because most businesses send out the same dull info, in the same dull format, hoping to bore or bludgeon their list in to submission.

Unless EVERY mail has something of real value for prospects, you’re wasting your money and their time.

The trouble is, most businesses really struggle with this because they can’t see the wood for the trees. It’s really hard to see what strikes a chord with prospects when it’s hidden in plain sight. Sometimes all it takes is a fresh pair of eyes.

I’ve been writing emails, sales letters and landing pages that get results for the last two decades.

Of course, I’m biased, but I can put a string of emails together for you that get you in front of your prospects or keep your cash register ringing with cold, hard sales.

And best of all, I can do it in such a way that it gives you a clear return on your investment. There’s no fluff with what I do because you already have your open and click rates to hand – every email system has these.

So it’s easy to see whether I’m pulling my weight or not. Putting a number on the results is a simple task.

Have a look at this example – are your metrics similar? If not, we should talk.

Most businesses can also track things further down the line too, whether that’s sales or meetings booked. When this happens, you can really see the difference a structured email campaign makes.

I say structured, because most people think of emails as a cheap, spammy form of communication. Nothing could be further from the truth when you focus on the right prospects and skip the others (this is the really important part).

When you do this, your hottest prospects get a continual stream of your key sales points which are welcomed because the timing is right. So more mails are opened and clicked.

At this point, these prospects stick out like a clown at a funeral and are easy to pass to your sales team, or be sent that offer that has them reaching for their wallet.